Entering the entrepreneurial space since 1997, I have been lucky to work in various sectors and industries ranging from Trading to Marketing to Manufacturing and more.
Learning along the way, I realized that the heartbeat of an organization, no matter what type of organization it may be is its Cash flows. 90% of the organizations, immediately think of how to cut back budgets
to enhance their cash flows, and the first thing that they compromise on is their advertising and marketing costs, and in extreme situation of desperation, go into reducing the prices of the products to create a larger
market share.
Yes technically they may have created their market share, in a wholesale arena or in a lower end market space......