So a lot of clients who are starting with a new brand ask me.
And the usual answer is because in building a brand which will grow from a single use / single environment to a Multinational / Multi level / Multi vendor company.
At this point the use of the brand and the logos etc of the company will be extensive and used / created by many different agencies and players.
Since as brand owners we need to ensure that the elements should not dilute, we have to create a manual with all elements listed as a STANDARD .
A brand story is a little story that encompasses the companies vision, mission and core values in a short package.
In case a company has certain principles, these can be encompassed in the brand story. For example a company may say we follow the following 4 principles
Also the story should be Honest and authentic… so this will be a long term working style of the brand.
All this put together makes your Brand Manual.