Logo and its Elements

A logo is a graphical image of your brand or your product. It is a way people remember / recognise you, by just looking at a graphic .

What actually is a Logo?

A logo is a graphical image of your brand or your product. It is a way people remember / recognise you, by just looking at a graphic .

What makes a logo good?

A logo should be simple and have a distinction from others.

Longevity: Your logo usually stays with your brand for life or at-least many years .

Versatility: remember that u need to have a lot of ease to change with times and markets, so your logo should be versatile.

Appropriate: Your logo should be Appropriate to your product. It should immediately make a buyer relate to the brand or product.

Scalability: Always keep in mind that the products will grow, so the logo should be made scalable.

Usually the logo should be a pictorial depicting the brand or product, and should have a recollection to the product when one sees it .

Elements to a logo

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Elegance
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Luxury
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Tradition
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Freshness
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Stability
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Permanence
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Trust
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Playfulness

The design process

Remember that your logo is your identity for years to come, so ensure that your logo is made professionally with ample time and creativity put into the process .

It's very easy for a client or any one to differentiate between a cheap logo design VS a professional logo design .

Since your logo is the starting point of your journey, don't compromise on it .

Many people start with a cheap online logo which is created by a bot and costs less than 50 dollars, and they wish to create a multi million dollar company with this foundation .

What questions do we ask when a client comes to design a logo?

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What is the brand values?
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Who are the competitors?
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Who is the target audience for the product?
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What makes our product different from others?
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Application of logo ... Where will the logo be used.. so the design can be done accordingly?
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What does the brand owners want to communicate through the logo?

Then we usually ask the client.... HOW WOULD YOU LIKE YOUR LOGO TO LOOK??

This gives us a sense of clients preferences, styles, color and shape

Then the research process starts, in which we look at the competitors, the prospective buyers etc.. and get our creativity juices flowing towards the creation.

Always remember to consider .... where will this brand reach in xxx period. As changing a logo will be a painful and unwanted project later.

Always brainstorm with the client during the creative process, so that the client is in sync with your thought process.

Some things to consider while making a logo

How will it look in color
How will it look in B& W
When used in online and offline, how will it look on each platform
Does the logo follow the elements needed to represent the vision of the brand
Is the logo an honest description of the brand

Always get client feedback at every point so you don't end up going far and have to restart all over

Always remember to celebrate and reward your creativity when the logo is approved and the client loves it.